The most important thing to realize about the carpet cleaning industry is that it has become saturated to unbelievable levels, and a big part of the reason why that is the case has to do with the fact that many individuals are tossing their hat into the ring to get a piece of the multi billion dollar carpet cleaning pie at any given point in time. Hence, if you want even the tiniest hope and prayer of making it in the world of carpet cleaning, suffice it to say that you need to learn how to promote yourself in the most aggressive manner that is available to you.
The key to effectively promoting your carpet cleaning enterprise is to go for every single option that is at your disposal in some way, shape or form. That means utilizing social media marketing campaigns as well as starting up a blog that has SEO based content which would draw customers to your store. However, we are of the opinion that guerilla marketing methods can pay off dividends in this regard as well, so you should consider looking into them in due course.
You can sponsor things like concerts since even though people do not traditionally associate carpet cleaning with musical events, they would still notice the posters you have put up. The rather odd combination that is at play here will pique their interests even further, and there is a relatively strong level of likelihood that you would get some new customers giving you a call who might want to ask you what kind of carpet cleaning you offer at which point you can turn on your salesman charm to woo them.